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Cover of Opportunities in Mobility as a Service (MaaS)
Opportunities in Mobility as a Service (MaaS)
  • Publication no: AP-R601-19
  • ISBN: 978-1-925854-32-9
  • Published: 7 August 2019

Mobility as a Service, referred to as ‘MaaS’, represents the opportunity for all available public and private transport services to be integrated and bundled into a platform directly accessible by the individual travellers through their mobile devices, enabling door-to-door journey, with clear options on travel time, transport modes, and price, and centralising journey information, journey planning, service reservation, and payment.

This concept is challenging the traditional transport landscape with potential new players set to take a key customer-facing role going forward as MaaS operators, and existing roles and business models required to adapt.

The development of MaaS in Australia and New Zealand will likely be shaped by market opportunities. However, it will require strong public-sector leadership to develop integrated mobility strategy, understand and support the new business models MaaS implies, and assess and manage the impacts on existing services and legislation, including existing and planned public transport infrastructure and services.

  • Summary
  • 1.      Project Objectives
  • 2.      Defining MaaS
    • 2.1    High-level Definitions
      • 2.1.1      Existing definitions of MaaS
      • 2.1.2      Terminology
    • 2.2    Context for MaaS
      • 2.2.1      Mobility environment
      • 2.2.2      Service environment
    • 2.3    Objectives of MaaS
      • 2.3.1      Positioning public transport at the core of the mobility environment
      • 2.3.2      Increasing vehicle occupancy
      • 2.3.3      Reallocating road space
      • 2.3.4      Improving transport access, fairness and social equality
    • 2.4    MaaS Stakeholders
      • 2.4.1      Transport authorities
      • 2.4.2      Public Transport Operators
      • 2.4.3      Private mobility operators
      • 2.4.4      Car manufacturers
      • 2.4.5      MaaS service providers
      • 2.4.6      Customers
      • 2.4.7      Non-transport stakeholders
    • 2.5    Types of MaaS Initiatives
      • 2.5.1      Urban initiatives
      • 2.5.2      Inter-city initiatives
      • 2.5.3      Urban-rural initiatives
      • 2.5.4      Rural initiatives
      • 2.5.5      Cross-border initiatives
      • 2.5.6      Freight initiatives
  • 3.      International Perspectives on MaaS
    • 3.1    Sweden
      • 3.1.1      Background
      • 3.1.2      MaaS initiatives in Sweden
    • 3.2    United Kingdom
      • 3.2.1      Background
      • 3.2.2      Definitions of Mobility as a Service in the UK
      • 3.2.3      MaaS initiatives in the UK
      • 3.2.4      Enablers, barriers, risks and opportunities
    • 3.3    United States of America
      • 3.3.1      Definitions of Mobility as a Service in the United States
      • 3.3.2      MaaS initiatives in the United States
      • 3.3.3      Enablers, barriers, risks and opportunities
    • 3.4    Canada
      • 3.4.1      Definitions of Mobility as a Service in Canada
      • 3.4.2      MaaS initiatives in Canada
  • 4.      Australian and New Zealand Perspectives
    • 4.1    New Zealand
      • 4.1.1      Local context
      • 4.1.2      MaaS-related initiatives to date
      • 4.1.3      Approach to MaaS
    • 4.2    South Australia
      • 4.2.1      Local context
      • 4.2.2      Approach to MaaS
    • 4.3    Western Australia
      • 4.3.1      Local context
      • 4.3.2      MaaS-related initiatives
      • 4.3.3      Approach to MaaS
    • 4.4    New South Wales
      • 4.4.1      Strategic context
      • 4.4.2      MaaS-related initiatives
      • 4.4.3      Approach to MaaS
    • 4.5    Queensland
      • 4.5.1      Local context
      • 4.5.2      MaaS-related initiatives to date
      • 4.5.3      Approach to MaaS
    • 4.6    Victoria
      • 4.6.1      Local context
      • 4.6.2      MaaS-related initiatives to date
      • 4.6.3      Approach to MaaS
  • 5.      Way Forward for MaaS in Australia and New Zealand
    • 5.1    The Current MaaS Ecosystem
      • 5.1.1      Mobility environment in ANZ
      • 5.1.2      Service environment in ANZ
      • 5.1.3      MaaS programs and trials in ANZ
    • 5.2    Future Market Drivers
    • 5.3    Potential Roles of the Public Sector
      • 5.3.1      Role in MaaS operations
      • 5.3.2      Governance and management of the Mobility ecosystem
      • 5.3.3      Agency enablers and challenges
  • 6.      Next Steps
    • 6.1    Creating a Strategic Framework
    • 6.2    Reinforcing Collaboration Between Agencies
  • References
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